Frank Ocean’s luxury brand and jewellery line Homer is very active atm. After opening three flagship stores (one in London’s jewellery district on St Cross Street, one on NYC’s Bowery, and one in LA’s jewellery district), Homer just dropped a new campaign video with Spanish singer Rosalía. 

Homer has unveiled a new collection named “Frankenstein-Cord”, designed in collaboration with New York-based jewellery designer, artist and photographer Barry Kieselstein-Cord. The linkup features the Bullet Hole Heart”, a heart-shaped pendant with 3D screws constructed on it – based on Kieselstein-Cord’s 1996 “Heart”design and Homer’s screw motif – as well as heart-shaped rings and studs with screwed-in screws. The collection is made from a range of materials: 925 sterling silver, 18-karat white and yellow golds, and a special 18k white gold with white diamonds (costing £615,000). Prices start from £425 for the earrings.

The campaign, captioned “You could be happy here” on the brand’s IG post, shows Rosalía wearing the heart pendant, in a sepia-filtered video with the Parliament’s “Fantasy Is A Reality” as soundtrack on the post. The campaign also includes a photograph (posted on the @blonded account, and shot by Frank himself, it seems like), where Rosalía wears the diamond pieces from the collection. 

Blonded’s Homer line is the artist’s first venture into the high-end jewellery landscape. The brand takes on a futuristic aesthetic, with distinctive design elements of minimal yet graphic design codes (check out the Sodium line and the Broccoli line). It’s also interesting to see Frank taking on lab-grown diamonds, formed in the US. The process takes a natural diamond seed and over the course of four weeks, machinery deposits layers of carbon on the seeds, adding pressure to form the stones. The website is quick to inform the buyers that “The result is the real thing.” And, most importantly, it’s ethical. 

You can cop the Frankeinstein-Cord collection on homer.com and Homer flagships. 

Featured images Homer©

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