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Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
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Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign

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E.l.f. Cosmetics responds to backlash over casting comedian Matt Rife in new beauty ad
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E.l.f. Cosmetics responds to backlash over casting comedian Matt Rife in new beauty ad

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Cosmetics brand apologizes after backlash for Matt Rife ad campaign
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Cosmetics brand apologizes after backlash for Matt Rife ad campaign

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